Sure Fire ways to expand your Network with Email Marketing.
In all kinds of business, you need to maintain contact with customers, whether be it product update of feedback survey or conducting promotional campaign, you need to contact your clients.
The invent of online Network Marketing created a gap in the personal touch in marketing. You need to fill up the gap to succeed in Network Marketing
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald’s, the next time you make a decision on where to eat, you will probably be thinking of MacDonald’s. You need to get them to see your advertisements. The easiest way is to send them emails.
Email Marketing is not just sending information and updates. There are many things you need to take note when doing Email Marketing. Here are some tips on how you can maximize the results from your Email Marketing Campaign.
Be Professional
When composing email-messages, you need to keep in mind some points to make your emails look more professional.
- Who is it from?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
The next factor that you shoud pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.
- Body
In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look profesisonal, unless you have a special style you portray in your website, keep it professional.
Increase The Effectiveness of Your Email
Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.
- Focus on Branding
Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.
- Honesty
Be honest and truthful in your email subject line. Don’t use false information to trick readers into opening the email. It is also a legal requirement to have accurate subject line.
- Create urgency to take action
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like “Buy Now, While Stocks Last, Limited time, For first 100 sign ups only”.
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Don’t overdo it
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
- Simple and Sweet
Personally I limit my emails to the main points of my purpose. Of course you should practice your own discretion as to the audience and purpose of the email.
*P.S. It is compulsory (legal requirement) for you to include an “unsubscribe tab” in your emails to reduce SPAM
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