How to Keep People in Your Network Marketing Downline

Internet Business Opportunities


How do you keep people from dropping out of your network marketing downline? This is probably the number one question of network marketers, and there are a few things you can do to help you keep more of your recruits for longer.

The longer your new distributor stays active in your organization, the more money you’re going to make. Therefore, this is an extremely important part of running your business. There are many ways to help ensure they’ll stick around, here are 6 ideas that have worked for me.

1. Make sure you’re part of a good company. It’s crucial that you are involved with a company that you believe in, and that has great products. That way, your new distributor will at least want to keep using the products even if they haven’t started making money yet.

2. When you sign them up, make sure they buy your companies most expensive option. That way they’ll be more likely to stick around because they have that financial investment. My company has a package that costs $1200, containing all of the products they offer plus many additional sales tools and event passes. My new recruit can try everything that applies to her, and retail the products she doesn’t need.

3. Help them to make some money right away. This is called monetizing their business and can be accomplished by getting them involved in affiliate marketing, which really goes hand-in-hand with network marketing. Affiliate marketing is simply advertising somebody elses products online and sending people to their website. Then, you get paid a commission without having to actually make the sale.

4. Get to know them. In order to develop loyalty and accountability, you need to have a personal relationship with the people you sign up. If you just enroll people automatically on the internet or some other way, you may be able to sign them up in bunches, but you’ll also lose them in bunches too because no one will know or care if they walk away. Network marketing requires personal contact, if you’re not comfortable with that, this isn’t the business for you.

5. Give them a plan. Train them. Let them know what to expect. Don’t oversell, don’t tell them they’ll be making $1000/month in 6 months, or that they can retire in 2 years. It’s probably not going to happen, and if you tell them that in order to get them into your business, you’ll be damaging them, which is not cool.

6. Don’t pigeon-hole them. Just because you like to work on the internet, doesn’t mean they will. Maybe they like to make cold calls, or send out postcards. Maybe they just like to talk to everyone they come in contact with. Be open-minded, and don’t try to make the new recruit do what you do. There are many ways to skin this network marketing cat, so whatever you do, don’t make someone do what they don’t want to do.

These are a few tips on how to keep new recruits in your business. Remember, every month they stay involved is another month of income for you and another month closer to success for them. It might make the difference between success and failure for you and your team!

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