The One Traffic Tool Every Product Owner Should Be Using…
Internet Business Opportunities
Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty. While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn’t care less about content.
“What is this type of list?” you ask. – The “announcement list”. I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles. The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we’re going to revisit it.
——————————————————-
What Is An “Announcement” List?
——————————————————-
DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!” Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?” If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…
——————————————————-
How About An Example “Announcement” List?
——————————————————-
When you visit my site you will see a classic example of what I’m talking about. PLRSO is shorthand for Private Label Rights Special Offers. The list was developed only to inform people whenever I have new PLR offers available for them to buy
That’s it. I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.
Does it Work? I’ll give you a few of the reasons…
1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. This is not an “announcement list”, it is the “Free PLR Club”. This changes perception immensely.
3. It has it’s own domain name, further adding to the perceived value and importance to those who join.
4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don’t want.
5. I provide a cost example illustrating what is available for purchase right now, adding to the perceived value of the free “membership”
Okay, the big kicker that makes creating the “announcement list” a total no-brainer… my affiliates are free to give away “no cost” memberships to the club! Just like what they got when they joined. Then when someone buys an offer through their referral, they get paid on the sale. So I get gobs of people wanting to promote and build my list for me. It is win-win-win.
Is that sawdust I hear burning?…
——————————————————-
What Kind Of “Announcement” List can I Build?
——————————————————-
There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…
* PLR List. Swipe my idea, create yoru own list of private label rights buyers.
* New Offers List. Just what it says – a list a list of people who want to be notified of any new offers when they are available.
* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.
* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.
* Bloggers List. Another idea is a list of bloggers looking for ready-made content to post to their blogs. Tell them when new content is available.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the “go to” guy or gal for breaking news about your industry.
* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.
* Incentives List. Here’s a great idea – create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
These nine types of lists won’t immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too.
ILOVEFUNNYSTORIES (5)
Brian (3)