The Biggest List Building Mistake ~ And How to Avoid It
Internet Business Opportunities
Just about everyone has heard the saying “the money is in the list”. Most people may even believe it, however, most new internet marketers will not heed the advice to start building a list. If they do they are likely to make a huge mistake and just put their opt in box in the sidebar of a blog.
If the only place you have your opt in box is in your sidebar you are making a huge mistake. When people come to a blog they are not usually in the mindset to opt in to something. They may not even register your little opt in box in the sidebar because they are so focused on your content or whatever else you have going on on your site. If you want to create subscribers from readers the best way to convert your traffic is to give them less choices, in fact, give them ONE choice when they hit your page, and that’s to sign up.
What is an opt in page?
An opt in page, which is also known as a squeeze page, is a simple web page that has one, and only one, mission. The only thing you want people to do when they land on the page is to sign up to your autoresponder. An opt in page is a short page, generally short enough that people dont have to scroll. It provides a little bit of information about what you will offer to people if they join your list, and then has space for them to enter their name and email address.
Creating an opt in page is one of the biggest things you can do to increase your opt in rate. You decrease the options which leads to people being able to clearly know exactly what they need to do on your page, and that’s enter their name and email address. If you have created a valuable free gift most people will go ahead and sign up.
What do I need on my opt in page?
As we said, the opt in page is a very simple webpage. There are only a few elements needed to create an opt in page that converts. The first of which is your free gift or incentive. This is a freebie you offer to people in exchange for their name and email address. This freebie can be a free report, a newsletter, or even a 5 or 7 day ecourse. Whatever you choose, as long as it is directly relevant to what people are looking for it will work. You can create this report yourself or even have one written by a freelancer. You can also use a plr report, or even a brandable report from an affiliate program. It doesn’t have to be complicated, you just need to have one.
The second element on your squeeze page is your headline. This is where you grab their attention and make them want to keep reading. This is what lets them know if you what you have is a match to what they are looking for. Here’s an example of one of my well converting squeeze page headlines. “Learn from a Giant Squid How to Make Squidoo work for You” Learn step by step how to choose a topic, find great products to promote, set up a new squidoo lens and start making money!…” This is for a 10 day ecourse on how to use squidoo to make money. This site converts quite well because people come looking for how to do squidoo and that’s just what this page offers.
You want to tell people how they are going to benefit from getting your information and being on your list. If you’ve created an ecourse you can go through each lesson and pull out the biggest benefit. This can be a short bullet point list. You want to show benefits, but you don’t want to make this a sales page. If you can keep all this information above the fold of your page, all the better.
The final piece of the opt in page is the opt in box. This is the space where people actually enter their information. You get this part from your autoresponder service. You want to include the name of your freebie, and encourage them to fill in their name and BEST email address. After the code is created you can just copy it and then paste it right where you want it on your opt in page.
Once you’ve finished this simple page the key is to send all your traffic through this page first. That way you can get people on your list and have the opportunity to talk to them more than once. The more times you can put your product or service in front of someone the more likely they are to buy from you in the end.
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