Got Holes in Your Net-Working System?

You won’t find commercial fishermen catching fish if they have holes in their nets. If your basic networking model is filled with holes you won’t gather up many new people for your down line either. Of course I’m referring to how the Internet can be used with your company’s business model and grow your business.

The majority of network marketing companies or businesses that utilize duplication in their payout plans are ill prepared to help their members cope with the ever-changing intricacies of the Internet. That is why over 95% of online entrepreneurs fail. They sign up with these companies after hearing their pie-in-the-sky, get-rich-quick pitches only to find that after spending way too much money and time promoting their businesses that they were already doomed from the start.

So, why can’t these companies help their members succeed in their businesses? It becomes apparent that these parent companies don’t possess the needed level of expertise to teach them. It can be compared to the differences between a manufacturer and its sales reps. Manufacturing companies excel at planning and producing products and all the various steps that come before and after that process. But they hire sales reps to find leads, develop relationships and make the sales. That’s because sales people possess a certain talent for that sort of thing. They have a different kind of expertise that has served both them and the companies they represent well for untold generations in the brick and mortar world. But most of THEM can’t make the internet work for them. Again, expertise!

If you’re a net worker you may be pretty good with your computer. Perhaps you can put together a decent website, too. But honestly, if you’re just getting by in your online business you’re suffering from the same difficulties as complete amateurs. You haven’t learned how to successfully promote your business. You can buy Google AdWords until you’re blue in the face but if you didn’t buy the right ones or bid too high you can spend yourself out of existence. If you bought a ton of leads from a lead source or even from your own organization to call or email that can become an exercise in futility, too because all too often the list is old and the people are already out of the market. Again, way too expensive!

Again, we come back to “expertise.” You need to educate yourself. You have to know more and work smarter than your up line does. Here’s the good part! If you’re willing to abandon that which hasn’t helped you and learn something that absolutely will, then you’ll succeed. My businesses are primarily MLM online businesses and I make a very good living at it. The information I’m going to share with you didn’t come easy. I had to learn the hard way and I nearly went out of business myself. You can think of me as the guy that barely survived until he finally got it together. I continue to do well now and people chase me so they can work with me.

Aren’t you hoping for that, too? Sure! OK, for starters nobody cares about the two, three or four-foot rule when you’re working on the internet. The debt status of your parent company is of no interest or its products or anything else. And believe it or not, the compensation plan means nothing either at this time.

You are the one thing or person who matters, here. Your great website with all the bells and whistles is of no importance. The only issue important to your website visitor is your credibility. Good written content stated in a friendly way reflecting your expertise is what visitors are searching for. In this way you can develop a rapport with them. They absolutely will NOT buy anything from you or sign up under you as your down line unless they first trust you. This happens slowly when they begin to see you as a leader who can help them and truthfully answer their questions.

People who buy online are careful. They know there are scams out there that they hear about every day on the news so they are suspiciousl. As an online network marketer you must be aware of people’s fears and take your time with them. Once they trust and respect you and the value you bring to the table they will usually do business with you. So, now you know how it works.

The rest is up to you.

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